spec work

work i did as a student that i'm too proud of to let go. after all, i just graduated in may of 2021. i'm still young, hip and lit—right? right.

south philly food co-op

what is it? these are sidewalk decals for south philly food co-op (SPCO.) SPCO's goal was to generate awareness for the store and promote foot traffic. so, i thought a fun way to do this would be through scavenger-hunt style decals encouraging locals to visit the store.

my role: concept, design and copy

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billie

what is it?

ad-lobs for billie, a razor company. billie prides themselves in not contributing to the pink tax phenomenon (AKA products marketed towards women being more expensive). they didn't have a campaign centered around this perk, so i made one for them.

my role: copy, design